THE PROJECT
- DESCRIPTION
We engineered a system that uses real-time data and Machine Learning algorithms to translate game actions into accessible formats like haptics, spatial audio, and refreshable braille, allowing Cameron to become the first vision-impaired commentator to broadcast an NBA Playoff game live.
- RECOGNITIONS:
EMMY Award Winner - 9 Cannes Lions (1 x Grand Prix, 1 x Gold, 4 x Silver, 3 x Bronze). - CLIO Sports (3 x Grand Prix, 5 x Gold, 3 x Silver). - LIA Awards (5 x Gold, 7 x Silver, 6 x Bronze). Broadcast Innovation Awards - Outstanding Technology of the Year.
- ROLES:
System Engineering, Machine Learning Engineering, Hardware Integration, Physical Installation, Audio & Visual Experience & Production.
We forged a collaborative partnership with Cameron Black, a blind sports journalist, uniting our innovative technology with his unique perspective. This synergy brought our technology to the forefront of basketball culture during a critical juncture—the NBA Playoffs. Together, we not only showcased technological advancement but also championed inclusivity, transforming how the visually impaired community experiences the thrill of live sports.
